Retailers’ Market Entry Mode Choice from the Institutional Perspective: a Case Study of Tesco’s Entry into China’s 2nd and 3rd tier Cities

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Retailers’ Market Entry Mode Choice from the Institutional Perspective: a Case Study of Tesco’s Entry into China’s 2nd and 3rd tier Cities

Abstract The main purpose of this paper is to examine how institutional environment of the host country affect multinational retailers’ entry mode choice, especially in the case of the host country has great regional variations. In order to achieve this objective, we introduce the institutional per...

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Bibliographic Details
Main Author:	Ouyang, Qianni
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25015/

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