Retailers’ Market Entry Mode Choice from the Institutional Perspective: a Case Study of Tesco’s Entry into China’s 2nd and 3rd tier Cities
Abstract The main purpose of this paper is to examine how institutional environment of the host country affect multinational retailers’ entry mode choice, especially in the case of the host country has great regional variations. In order to achieve this objective, we introduce the institutional per...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25015/ |