Evaluation and Comparison of Different Approaches for Promotional Forecasting: A Case Study of a Soft Drink Company

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Evaluation and Comparison of Different Approaches for Promotional Forecasting: A Case Study of a Soft Drink Company

This paper describes two approaches for promotional forecasting based on a mathematical tool called linear regression. It intends to evaluate and compare the accuracy level of different forecasting approaches by introducing a case study between the Coca Cola Enterprises (CCE) and the Morrisons. Both...

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Bibliographic Details
Main Author:	Lu, Yang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25013/

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