Evaluation and Comparison of Different Approaches for Promotional Forecasting: A Case Study of a Soft Drink Company
This paper describes two approaches for promotional forecasting based on a mathematical tool called linear regression. It intends to evaluate and compare the accuracy level of different forecasting approaches by introducing a case study between the Coca Cola Enterprises (CCE) and the Morrisons. Both...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25013/ |