The role of CRM and its influence on Corporate image and customer loyalty

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The role of CRM and its influence on Corporate image and customer loyalty

In this assignment we seek to capture the role and influence of Customer Relationship Management on corporate image and customer loyalty. We focus our analysis on the Bank of Cyprus(BoC) and the different mechanisms its CRM department used. Particular attention was paid on the personal banker mechan...

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Bibliographic Details
Main Author:	Themistocleous, Christos
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/25010/

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