The role of CRM and its influence on Corporate image and customer loyalty
In this assignment we seek to capture the role and influence of Customer Relationship Management on corporate image and customer loyalty. We focus our analysis on the Bank of Cyprus(BoC) and the different mechanisms its CRM department used. Particular attention was paid on the personal banker mechan...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25010/ |