The role of CRM and its influence on Corporate image and customer loyalty
In this assignment we seek to capture the role and influence of Customer Relationship Management on corporate image and customer loyalty. We focus our analysis on the Bank of Cyprus(BoC) and the different mechanisms its CRM department used. Particular attention was paid on the personal banker mechan...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25010/ |
| _version_ | 1848792901187796992 |
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| author | Themistocleous, Christos |
| author_facet | Themistocleous, Christos |
| author_sort | Themistocleous, Christos |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | In this assignment we seek to capture the role and influence of Customer Relationship Management on corporate image and customer loyalty. We focus our analysis on the Bank of Cyprus(BoC) and the different mechanisms its CRM department used. Particular attention was paid on the personal banker mechanism and how its interactions with the customers can influence corporate image and induce customer loyalty. Once we identify how CRM affects customer loyalty and corporate image we make thorough recomendations to managers based on our findings. |
| first_indexed | 2025-11-14T18:51:46Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25010 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:51:46Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-250102017-12-25T10:32:38Z https://eprints.nottingham.ac.uk/25010/ The role of CRM and its influence on Corporate image and customer loyalty Themistocleous, Christos In this assignment we seek to capture the role and influence of Customer Relationship Management on corporate image and customer loyalty. We focus our analysis on the Bank of Cyprus(BoC) and the different mechanisms its CRM department used. Particular attention was paid on the personal banker mechanism and how its interactions with the customers can influence corporate image and induce customer loyalty. Once we identify how CRM affects customer loyalty and corporate image we make thorough recomendations to managers based on our findings. 2011-09-19 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25010/1/FINAL_DISSERTATION_Christos_themistocleous.pdf Themistocleous, Christos (2011) The role of CRM and its influence on Corporate image and customer loyalty. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Themistocleous, Christos The role of CRM and its influence on Corporate image and customer loyalty |
| title | The role of CRM and its influence on Corporate image and customer loyalty |
| title_full | The role of CRM and its influence on Corporate image and customer loyalty |
| title_fullStr | The role of CRM and its influence on Corporate image and customer loyalty |
| title_full_unstemmed | The role of CRM and its influence on Corporate image and customer loyalty |
| title_short | The role of CRM and its influence on Corporate image and customer loyalty |
| title_sort | role of crm and its influence on corporate image and customer loyalty |
| url | https://eprints.nottingham.ac.uk/25010/ |