What Factors Determine the Choices between Joint Venture and Wholly Owned Subsidiary? Experience from China's FMCG Industry
This paper aims to use both resource-based theory and institution theory to analyse multinational enterprises’ choices between joint venture and wholly owned subsidiary in the FMCG industry in China, with close investigations into P&G and Coca-Cola. The findings suggest that in addition to trans...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/25008/ |