A Cross-cultural Comparison of Gender Role Portrayal in Magazine Advertisements between China and the UK

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A Cross-cultural Comparison of Gender Role Portrayal in Magazine Advertisements between China and the UK

ABSTRACT This content analysis aims at investigating the similarities and differences in gender role portrayal between Chinese and British magazine advertising. Gender role is examined from six aspects in the current study: age of models, product category and product price, traditional roles, social...

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Bibliographic Details
Main Author:	Zhang, Yimai
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24975/

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