A Cross-cultural Comparison of Gender Role Portrayal in Magazine Advertisements between China and the UK
ABSTRACT This content analysis aims at investigating the similarities and differences in gender role portrayal between Chinese and British magazine advertising. Gender role is examined from six aspects in the current study: age of models, product category and product price, traditional roles, social...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/24975/ |