Success Factors in New Product Launch
This research report has sought to identify the success factors of new product launch. For this purpose, it has adopted a qualitative as well as quantitative research methodology. That is, based on four case studies investigating the new product launch of four consumer goods companies, together with...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/24969/ |
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