Market Analysis & Strategies for the Launch of New Product in the Landscape of Information Security & Assurance by Nexor

Nexor has been an active player in the information assurance market for over two decades. They figured a gap in the information security horizon and subsequently undertook a project Carmen to cash in on the opportunity presented by the situation by bridging the gap. As a SME they have spent consider...

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Bibliographic Details
Main Author: Gupta, Debraj
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Online Access:https://eprints.nottingham.ac.uk/24943/