How to build sustainable and profitable customer loyalty/ Relationship through the help of CRM systems to improve Business Performance and profitability of the company?

How to build sustainable and profitable customer loyalty/ Relationship through the help of CRM systems to improve Business Performance and profitability of the company?

Executive Summary Today the business world is rapidly changing and in a middle of vast transition. From brand and product centric to service centric, the companies are striving to become much more customer centric. As a result customer has become the central of all the operations of the organization...

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Bibliographic Details
Main Author: Pandey, Nimesh
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Online Access:https://eprints.nottingham.ac.uk/24918/

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