How to build sustainable and profitable customer loyalty/ Relationship through the help of CRM systems to improve Business Performance and profitability of the company?
Executive Summary Today the business world is rapidly changing and in a middle of vast transition. From brand and product centric to service centric, the companies are striving to become much more customer centric. As a result customer has become the central of all the operations of the organization...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/24918/ |