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How Can E-Marketing Deliver Competitive Advantage to the Pfizer Injectables Brand in Europe?

This report is an outcome of three months worth of research that was conducted to answer a deceptively simple question: “How can e-marketing deliver competitive advantage for the Pfizer Injectables brand in Europe?” Before one begins to sift through the pages, it is incumbent on the writers to giv...

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Bibliographic Details
Main Authors:	Mohandas, Abhilasha, Nofal, Hani, Azzouni, Rawand
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24911/

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