How Can E-Marketing Deliver Competitive Advantage to the Pfizer Injectables Brand in Europe?
This report is an outcome of three months worth of research that was conducted to answer a deceptively simple question: “How can e-marketing deliver competitive advantage for the Pfizer Injectables brand in Europe?” Before one begins to sift through the pages, it is incumbent on the writers to giv...
| Main Authors: | , , |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/24911/ |