Analysis of Website and Marketing Promotion To Facilitate Online Marketing in Printing Retail Industry

In today’s era of internet with evolution of Web 2.0, all the organisations dealing in retail are going online. In fact online presence has been mandatory requirement today and does no longer hold any competitive advantage by far. In country like India, printing retail industry has been found to be...

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Bibliographic Details
Main Author: Patankar, Ashutosh
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Subjects:
Online Access:https://eprints.nottingham.ac.uk/24900/