A Case Study on Key Account Management at Printo

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A Case Study on Key Account Management at Printo

Key Account Management (KAM) is considered to be the active contributor to the realization of the unique selling position of the firm and therefore it creates a competitive advantage that increases the performance of the firm, which leads to the shareholder holder value – the ultimate aim of doing b...

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Bibliographic Details
Main Author:	Palanivelu, Anand Raj
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Subjects:	Key Account Management Sales Strategy Marketing Value Creation Relationship Management
Online Access:	https://eprints.nottingham.ac.uk/24889/

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