A Case Study on Key Account Management at Printo
Key Account Management (KAM) is considered to be the active contributor to the realization of the unique selling position of the firm and therefore it creates a competitive advantage that increases the performance of the firm, which leads to the shareholder holder value – the ultimate aim of doing b...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/24889/ |