The Influence of e-WOM on Consumer Behaviour in the Context of Cosmetic Weblogs

QR Code

The Influence of e-WOM on Consumer Behaviour in the Context of Cosmetic Weblogs

Word-0f-Mouth (WOM) in the offline context has long been documented having the powerful persuasion on consumer behaviour; however, E-WOM just started attracting scholars marketing practitioners‟ attentions because of burgeoning development of the Internet in recent years. Past studies have researche...

Full description

Bibliographic Details
Main Author:	Chu, Ya-Ling
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24883/

Similar Items

The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
by: Bong, Wan Zhung
Published: (2017)

Consumers’ Cognitive Process of Discounting Negative e-WOM for Technological Luxury Products
by: Yong, Siew Siew, et al.
Published: (2018)

Investigating the presence of Gender Differences in eWOM
by: Kocánová, I.
Published: (2018)

Chinese Consumer Engagement with eWOM Websites and Assessing the Credibility of Content for Tourism to European Countries
by: Chang, H.C.
Published: (2017)

Dimensions of eWOM credibility on the online purchasing activities among consumers through social media
by: Nor Amira Baharuddin,, et al.
Published: (2020)

Electronic Word of Mouth (eWOM) on restaurants in Sarawak
by: Tan, Chin Choo, et al.
Published: (2016)

The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention
by: Alrasheedi, Najah Mohammed Khilaf
Published: (2022)

Motivations of electronic word-of-mouth (eWOM) sharing in the automotive customer’s journey with an analysis of consumer sentiment in Singapore
by: Guo, Zhiwei
Published: (2020)

The influence of electronic words of mouth (eWOM) on the Malay film industry / Abdul Aziz Azizam
by: Azizam, Abdul Aziz
Published: (2014)

Exploring electronic Word-of-Mouth (eWOM) for healthcare services in Singapore
by: Lee, Lay Lay
Published: (2020)

Investigating the measurement of consumers’ electronic word-of-mouth (E-WOM), intrinsic and extrinsic motives, and satisfaction of Islamic insurance (Takaful)
by: Norazah Mohd Suki,, et al.
Published: (2019)

Classification and pattern discovery of mood in weblogs
by: Nguyen, Thin, et al.
Published: (2010)

‘In Response to Online Customer Compliments’: The Effects of Webcare Towards Positive eWOM on Observing Consumers’ Pre-purchase Decision- making
by: Chutrakul, Varin
Published: (2020)

The influence of electronic service quality and electronic word of mouth (eWOM) toward repurchase intention (study on e-commerce in Indonesia)
by: Rachbini, Widarto, et al.
Published: (2021)

A corpus-driven analysis of male and female weblog users in an ESL context / Huang Wen Jie
by: Huang, Wen Jie
Published: (2015)

Weblog search engine based on quality criteria
by: Azimzadeh, Fatemeh, et al.
Published: (2011)

Weblogs for English language learning: students' perceptions
by: Wan, Juida, et al.
Published: (2011)

Understanding Consumer Behaviour: a Qualitative Research of Eco-Labelling in the Cosmetic Industry
by: Pelissier, Camille
Published: (2012)

What Are the Influences of Entertaining eWOM on Social Media-an Empirical Study on the Use of Brand-related Hashtags on Weibo and Customer Engagement
by: Zhao, Lisa
Published: (2019)

Source credibility: A study of eWOM on social media and Chinese students’ travel choices
by: Chen, Lan
Published: (2013)

Piloting a weblog survey on-line : results and implications.
by: Tan, Bee Hoon
Published: (2011)

Influenza pattern analysis system through mining weblogs
by: Khoo, Pei Lin *, et al.
Published: (2012)

Content factor to promote Islamic weblog continuance uses
by: Mohd Sazili Shahibi,, et al.
Published: (2021)

A Framework For Evaluating Information Quality Of Persian Weblogs
by: Kargar Bideh, Mohammad Javad
Published: (2008)

Weblog : an alternative platform to deliver formal lifelong learning
by: Nantha Kumar Subramaniam,
Published: (2014)

Effects of consumer ethnocentrism of Malaysian working women on their purchasing behaviour of halal cosmetic products
by: Kaur, Kamaljeet
Published: (2015)

Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management
by: Tibrewala, Aditya
Published: (2011)

An exploration of the relationship between eWOM on Chinese social media, customer trust, and value co-creation
by: Shen, Yaqiong
Published: (2017)

Exploring the impact of e-WOM on customer purchasing intention and co-creation of adults who use Taobao
by: Feng, Mengyi
Published: (2018)

Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
by: Alharbi, Musab Kamal M
Published: (2020)

How Culture Influences Consumer Loyalty towards Cosmetic Products A Comparison of UK and Taiwanese consumers
by: Chen, Hsin-Ping
Published: (2007)

How Culture Influences Consumer Loyalty towards Cosmetic Products--A Comparison of UK and Taiwanese consumers
by: Chen, Hsin-Ping
Published: (2007)

User assisted keyword search on RSS synthesizer for relevant weblogs
by: Teh, Phoey Lee, et al.
Published: (2009)

Characteristics, Contents and Origins of Persian Weblogs Pertaining to Women's Issues
by: Abkooh, Elaheh Taheri
Published: (2010)

Pre-service teachers' reflection in reading of literary texts in weblogs
by: Too, Wei Keong, et al.
Published: (2010)

Choice Criteria of Cosmetics among Chinese Consumers
by: LI, ZHU
Published: (2014)

Perception Of China Made Cosmetics On Malaysian Consumers
by: Visaudaran, Shree Kumareshan
Published: (2008)

eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi
by: Abdul Hadi, Arnieyantie, et al.
Published: (2020)

E-Word of Mouth: Early Predictor Of Audience Engagement How Pre-Release "E-WOM" Drives Box-Office Outcomes of Movies
by: Craig, C., et al.
Published: (2015)