The Influence of e-WOM on Consumer Behaviour in the Context of Cosmetic Weblogs
Word-0f-Mouth (WOM) in the offline context has long been documented having the powerful persuasion on consumer behaviour; however, E-WOM just started attracting scholars marketing practitioners‟ attentions because of burgeoning development of the Internet in recent years. Past studies have researche...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
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| Online Access: | https://eprints.nottingham.ac.uk/24883/ |