Alcohol labelling- A lost battle? The effectiveness of responsible drinking messages on alcohol labels and in the supermarkets.

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Alcohol labelling- A lost battle? The effectiveness of responsible drinking messages on alcohol labels and in the supermarkets.

This research focuses on enhancing effectiveness of responsible drinking messages (RDMS) on labels for alcohol containers and related communication within the supermarkets. In the UK, misuse of alcohol has imposed significant social and economic costs on the British population. The drinks producers...

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Bibliographic Details
Main Author:	Anand, Tanya
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24871/

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