Alcohol labelling- A lost battle? The effectiveness of responsible drinking messages on alcohol labels and in the supermarkets.
This research focuses on enhancing effectiveness of responsible drinking messages (RDMS) on labels for alcohol containers and related communication within the supermarkets. In the UK, misuse of alcohol has imposed significant social and economic costs on the British population. The drinks producers...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2011
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| Online Access: | https://eprints.nottingham.ac.uk/24871/ |