An Insight of How the Use of Film/TV and Involvement of Celebrity in Affecting Tourists Travel Decisions to Hong Kong

Hong Kong is one of the world’s most popular tourist destinations; it achieved the ninth world highest tourist receipts in 2010. Hong Kong, also known as “East Hollywood” has nutured many popular actors such as Bruce Lee and Jackie Chan, while its movies and dramas have been successfully attracted i...

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Bibliographic Details
Main Author: Ng, Kwok Him Jason
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2011
Subjects:
Online Access:https://eprints.nottingham.ac.uk/24779/