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Exploring Brand Associations and the Impact it has on Generation Y British-Indians and Non-British Indians: A Study of Luxury Fashion Brands

Aim of the Project The main aim of the project is to explore the role of brand associations and conduct a comparative study to see the impact it has on the generation Y British Indian and Non-British Indian consumers purchasing luxury fashion brands. The three type of brand associations that would...

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Bibliographic Details
Main Author:	Sashidharan, Nisha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24742/

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