Exploring Brand Associations and the Impact it has on Generation Y British-Indians and Non-British Indians: A Study of Luxury Fashion Brands
Aim of the Project The main aim of the project is to explore the role of brand associations and conduct a comparative study to see the impact it has on the generation Y British Indian and Non-British Indian consumers purchasing luxury fashion brands. The three type of brand associations that would...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2011
|
| Online Access: | https://eprints.nottingham.ac.uk/24742/ |