Green Brands and the Consumer
Purchasing Intention
Based on the example of the Body Shop in Taiwan

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Green Brands and the Consumer Purchasing Intention Based on the example of the Body Shop in Taiwan

In recent decades, people’s life styles have significantly changed in comparison to what they used to be. Due to global warming and climate change, people are becoming more and more aware of environmental issues. This individual awareness has extended to impact the business world. Firms are increasi...

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Bibliographic Details
Main Author:	XU, YALUN
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2011
Online Access:	https://eprints.nottingham.ac.uk/24733/

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