The Impact of Celebrity Endorsement on Consumers' Behavioral Intention

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The Impact of Celebrity Endorsement on Consumers' Behavioral Intention

The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisement. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently...

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Bibliographic Details
Main Author:	Wu, You Li
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Subjects:	Advertising. Celebrity Athletes endorsement Effectiveness of Celebrity Endorsement Behavioural Intention
Online Access:	https://eprints.nottingham.ac.uk/24723/

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