The Impact of Celebrity Endorsement on Consumers' Behavioral Intention
The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisement. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | https://eprints.nottingham.ac.uk/24723/ |