An Analysis of the Antecedents of Positive Word-of-Mouth
Communications with Regards to a Product or Service

QR Code

An Analysis of the Antecedents of Positive Word-of-Mouth Communications with Regards to a Product or Service

concept of word-of-mouth communications in the domain of marketing is not a new one. An extensive amount of research has been undertaken pertaining to the theoretical aspects of word-of-mouth communications. However, research in terms of its practical aspects is still scarce. Positive word-of-mouth...

Full description

Bibliographic Details
Main Author:	Yee, Zi Cong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24696/

Similar Items

Traditional Word-of-Mouth antecedents, attitudes and purchase intentions: A case of Vietnam’s infant formula product
by: Mai, Ngoc Phuong
Published: (2018)

Determinants of negative word-of-mouth communication using social networking sites
by: Balaji, M.S., et al.
Published: (2016)

Social Influence Through Word-of-Mouth Communications in Social Networking
by: Osborne, Delane Julia
Published: (2018)

Antecedents of Consumer Engagement in Electronic Word-Of-Mouth (EWOM) Under Consideration of Deviations Between Genders
by: Hoffmann, Jonas Tobias
Published: (2017)

The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
by: Lunyai, Janifer
Published: (2020)

Word-of-Mouth in the Context of Internet Mediated Services: the case of Skype
by: Gavronski, Maarja
Published: (2007)

The contribution of adaptive selling to positive word-of-mouth in Malaysian computer retail business
by: Wan Omar, Maznah, et al.
Published: (2009)

Examining the Influences of Word-of-Mouth towards Sequels in Motion Picture Industry and the Effects of Product Knowledge and Tie-strength on Word-of-Mouth Behaviour
by: Cheng, Chenxiao
Published: (2008)

Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment / Mina Borhani
by: Borhani, Mina
Published: (2011)

Exploring electronic Word-of-Mouth (eWOM) for healthcare services in Singapore
by: Lee, Lay Lay
Published: (2020)

Do Generational Membership And Psychographic Characteristics Influence Positive Word Of Mouth In A University Context?
by: Mitsis, Ann, et al.
Published: (2012)

Examine The Effect of Word-of-Mouth and Electronic Word-of-Mouth on Consumers' Perceived Risk in Taiwan: A Case Study on Online Shopping
by: Lin, Hung-Miao
Published: (2011)

Word-of-Mouth Marketing in the Music Industry: Are Record Labels Communicating Effectively With Their Target Market?
by: Hoak, Katherine
Published: (2006)

The Impact of Word of Mouth on Motion Picture Industry
by: Hao, Jie
Published: (2008)

Electronic word of mouth: exploring the consumer perspective
by: Nasiruddin, Kauthar, et al.
Published: (2016)

Effects Of Word Of Mouth On Iran's Photography Industry
by: Zaribaf, Ehsan
Published: (2009)

The relationships among service quality, corporate image, student satisfaction and positive word-of-mouth in a Malaysian private university / Khoo Yen Ting
by: Khoo, Yen Ting
Published: (2012)

Who is saying what? An investigation into Word-of-mouth Communication at the British Council Singapore Teaching Centre
by: Gibbings, James Michael
Published: (2010)

Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
by: Seyed Ghorban, Zahra
Published: (2011)

Word-of-mouth on financial products in online communities: an exploration into the why, what, and how?
by: Soetarto, B., et al.
Published: (2009)

Ethnocultural empathy and electronic word-of-mouth trust: shaping consumer boycott intention
by: Soong, Ru Yee
Published: (2024)

Determinants of Consumers’ Engagement in Electronic Word-of-Mouth on Facebook
by: Yap, Wei Chien
Published: (2017)

Electronic Word of Mouth (eWOM) on restaurants in Sarawak
by: Tan, Chin Choo, et al.
Published: (2016)

International students’ satisfaction with university foodservice and its influence on word-of-mouth communication in research universities in Malaysia
by: Akbara, Anisa Zahwa
Published: (2019)

The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth
by: Efendi, Efendi, et al.
Published: (2017)

Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
by: Nadarajan, Geetha
Published: (2018)

The Effects of Word Of Mouth on Movies & Its Impact on the Audience's Choice
by: Dodhia, Shreya
Published: (2008)

Understanding Online Word of Mouth Phenomenon Amongst Teenagers in Thailand
by: Chaiwongkachon, Boontida
Published: (2008)

Factors influencing word of mouth generation in the medical tourism industry
by: Ching, Ying Tian
Published: (2023)

Determining effect of website usability and satisfaction loyality and positive word-of-mouth : Malaysia internet banking / Tan Hui Lee
by: Tan, Hui Lee
Published: (2010)

Simulating customer experience and word-of-mouth in retail: a case study
by: Siebers, Peer-Olaf, et al.
Published: (2010)

The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan
by: Ahmad, Naveed, et al.
Published: (2020)

The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas
by: Aliyas, Samsiariah
Published: (2013)

The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated
by: Jan, Muhammad Tahir, et al.
Published: (2013)

The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated
by: Jan, Muhammad Tahir, et al.
Published: (2013)

Exploring consumers' experiences in electronic word-of-mouth for health supplement purchases
by: Nasiruddin, Kauthar
Published: (2022)

The impacts of destination personality and electronic word-of-mouth on tourists destination choice
by: Ismail, An Nur Nabila, et al.
Published: (2023)

Leveraging the potential of word of mouth: the role of love, excitement and image of the brand
by: Ismail, Ahmed Rageh
Published: (2015)

The influence of university – Students relationship on attitude, word of mouth, and academic performance
by: Ruan, Yulu, et al.
Published: (2023)

The influence of electronic word of mouth (ewom) on the purchase intention of technological gadgets
by: Tiew, Keh Yeng
Published: (2023)