An Analysis of the Antecedents of Positive Word-of-Mouth Communications with Regards to a Product or Service
concept of word-of-mouth communications in the domain of marketing is not a new one. An extensive amount of research has been undertaken pertaining to the theoretical aspects of word-of-mouth communications. However, research in terms of its practical aspects is still scarce. Positive word-of-mouth...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24696/ |