Examining the Approaches of Customer Segmentation in a Cosmetic Company: A Case Study on L'oreal Malaysia SDN BHD
Purpose – The purpose of this study is to examine the market segmentation approaches available and identify which segmentation approaches best suit for L’Oreal Malaysia. Design/methodology/approach – Questionnaires were distributed to 80 L’Oreal cosmetic users in Malaysia and 55 completed questionna...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | https://eprints.nottingham.ac.uk/24653/ |