Examining The Effects Of Consumer E-Service Quality And E-Satisfaction On Consumer Behavioural Intention In Malaysia: A Case Study On Online Shopping

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Examining The Effects Of Consumer E-Service Quality And E-Satisfaction On Consumer Behavioural Intention In Malaysia: A Case Study On Online Shopping

Online shopping had established a new market opportunity in the global market and research had foreseen a steady trend of growth on online shopping in the Asia/Pacific region. Numerous studies and researches have been conducted to evaluate the online shopping behaviour around the world; however ther...

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Bibliographic Details
Main Author:	Lee, Yeh Weng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24648/

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