Who is saying what? An investigation into Word-of-mouth Communication at the British Council Singapore Teaching Centre
Prospects considering a service purchase may seek recommendations or opinions from consumers who have previous experience of the provider. Word-of-mouth communication (WOM) can play a key part in the purchase decision-making process, and is thought to have grown in influence as consumers have becom...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24618/ |