Customers’ Choice Criteria of Shopping Malls: An Exploratory Study of Choice Criteria in Shopping Mall Selection

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Customers’ Choice Criteria of Shopping Malls: An Exploratory Study of Choice Criteria in Shopping Mall Selection

This is a research on customers‟ choice criteria on shopping malls. The result of the analysis of the interviews with the 30 respondents has indicated that Malaysians choice criteria on shopping malls is not dissimilar with the results of earlier researches conducted in the developed economies. The...

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Bibliographic Details
Main Author:	Yap, Ko Shin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24604/

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