Customers’ Choice Criteria of Shopping Malls: An Exploratory Study of Choice Criteria in Shopping Mall Selection
This is a research on customers‟ choice criteria on shopping malls. The result of the analysis of the interviews with the 30 respondents has indicated that Malaysians choice criteria on shopping malls is not dissimilar with the results of earlier researches conducted in the developed economies. The...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24604/ |