Consumer Reaction to Global Economic Qownturn: Changes in Consumer Purchasing Behaviour in China

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Consumer Reaction to Global Economic Qownturn: Changes in Consumer Purchasing Behaviour in China

There are rumors (or facts?) that consumers have changed their consumer behavior during the recent global economic downturn. Reports by major consumer research groups have indicated that consumer behavior has been altered in many markets, such as United States, EU, Japan, South Korea, etc. However,...

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Bibliographic Details
Main Author:	Li, Kai
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24589/

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