Consumer Reaction to Global Economic Qownturn: Changes in Consumer Purchasing Behaviour in China
There are rumors (or facts?) that consumers have changed their consumer behavior during the recent global economic downturn. Reports by major consumer research groups have indicated that consumer behavior has been altered in many markets, such as United States, EU, Japan, South Korea, etc. However,...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24589/ |