Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel

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Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel

Bancassurance; the selling of insurance through the bank’s established channels has had mixed success all over the world. Nevertheless, in Malaysia it has experienced remarkable growth in the short space of a decade, to become one of the main distribution channels. The success in certain markets was...

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Bibliographic Details
Main Author:	Sun, Wai Mae
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24572/

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