Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel
Bancassurance; the selling of insurance through the bank’s established channels has had mixed success all over the world. Nevertheless, in Malaysia it has experienced remarkable growth in the short space of a decade, to become one of the main distribution channels. The success in certain markets was...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/24572/ |