Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel
Bancassurance; the selling of insurance through the bank’s established channels has had mixed success all over the world. Nevertheless, in Malaysia it has experienced remarkable growth in the short space of a decade, to become one of the main distribution channels. The success in certain markets was...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/24572/ |
| _version_ | 1848792811517771776 |
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| author | Sun, Wai Mae |
| author_facet | Sun, Wai Mae |
| author_sort | Sun, Wai Mae |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Bancassurance; the selling of insurance through the bank’s established channels has had mixed success all over the world. Nevertheless, in Malaysia it has experienced remarkable growth in the short space of a decade, to become one of the main distribution channels. The success in certain markets was not so much the bancassurance model adopted as it was a combination of various factors; some of which are the successful collaboration between bank and insurer, the benefits reaped by the consumers in term of cheaper premium products, a favourable legal framework, size of banking and/or insurance network, degree of operations and systems integration between the bank and the insurer, amount of training and incentives to the bank sales force, simplicity of products and consumer behaviour. Previous studies tend to focus on the organisational aspects of bancassurance. There was very limited research from the consumer perspective, such as why consumers buy insurance from the bank channel, as opposed to other channels and what determines the degree to which the bank channel will be accepted for insurance purchase. This study attempted to address these questions. The study revealed that factors such as product complexity/simplicity, price/premium, degree of convenience in the purchase process, degree of convenience of after-sales service, the image of the bank and the reputation of the insurer have a bearing on customers’ receptiveness towards the bank as a distribution channel for insurance products |
| first_indexed | 2025-11-14T18:50:20Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24572 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:50:20Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-245722018-02-01T01:55:58Z https://eprints.nottingham.ac.uk/24572/ Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel Sun, Wai Mae Bancassurance; the selling of insurance through the bank’s established channels has had mixed success all over the world. Nevertheless, in Malaysia it has experienced remarkable growth in the short space of a decade, to become one of the main distribution channels. The success in certain markets was not so much the bancassurance model adopted as it was a combination of various factors; some of which are the successful collaboration between bank and insurer, the benefits reaped by the consumers in term of cheaper premium products, a favourable legal framework, size of banking and/or insurance network, degree of operations and systems integration between the bank and the insurer, amount of training and incentives to the bank sales force, simplicity of products and consumer behaviour. Previous studies tend to focus on the organisational aspects of bancassurance. There was very limited research from the consumer perspective, such as why consumers buy insurance from the bank channel, as opposed to other channels and what determines the degree to which the bank channel will be accepted for insurance purchase. This study attempted to address these questions. The study revealed that factors such as product complexity/simplicity, price/premium, degree of convenience in the purchase process, degree of convenience of after-sales service, the image of the bank and the reputation of the insurer have a bearing on customers’ receptiveness towards the bank as a distribution channel for insurance products 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24572/1/waimaesun.pdf Sun, Wai Mae (2008) Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Sun, Wai Mae Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel |
| title | Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel |
| title_full | Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel |
| title_fullStr | Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel |
| title_full_unstemmed | Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel |
| title_short | Determinants of Consumer Responsiveness towards Insurance Offerings from the Bank Channel |
| title_sort | determinants of consumer responsiveness towards insurance offerings from the bank channel |
| url | https://eprints.nottingham.ac.uk/24572/ |