The Impact Of CRM Implementation On Customer Satisfaction, Loyalty And Organisational Profitability

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The Impact Of CRM Implementation On Customer Satisfaction, Loyalty And Organisational Profitability

This research investigates to what extend the customer relationship management implementation affects the customer loyalty and maintaining profitability in the food and retail industry by cultivating intrinsically motivated loyalty between customers and retailers in the current competitive environme...

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Bibliographic Details
Main Author:	Tanas, Islam Nazier Abdelmalak
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24570/

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