The Impact Of CRM Implementation On Customer Satisfaction, Loyalty And Organisational Profitability
This research investigates to what extend the customer relationship management implementation affects the customer loyalty and maintaining profitability in the food and retail industry by cultivating intrinsically motivated loyalty between customers and retailers in the current competitive environme...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24570/ |