An Investigation Into The Impact Of Psychic Distance On The Performance Of International Hypermarkets In Malaysia

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An Investigation Into The Impact Of Psychic Distance On The Performance Of International Hypermarkets In Malaysia

Research into firm internationalisation has identified psychic distance as a key factor in explaining variations in both expansion patterns and organisational performance. Despite the substantial growth in research on the internationalisation of retailing, most contributions have been highly descrip...

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Bibliographic Details
Main Author:	Oyekan, Umar Ajibade
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2003
Online Access:	https://eprints.nottingham.ac.uk/24525/

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