An Investigation Into The Impact Of Psychic Distance On The Performance Of International Hypermarkets In Malaysia
Research into firm internationalisation has identified psychic distance as a key factor in explaining variations in both expansion patterns and organisational performance. Despite the substantial growth in research on the internationalisation of retailing, most contributions have been highly descrip...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2003
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| Online Access: | https://eprints.nottingham.ac.uk/24525/ |