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Consumer Perception towards Brand Slogans:An investigative study towards Consumer Perception in the Malaysian Automobile Industry

This dissertation focuses on the concerned attribute of brand which would be the primary investigative entity of this dissertation; brand expression/ brand message/ brand tagline/brand slogan. Brand slogans are exploited as a marketing tool to facilitate message diffusion among the consumer market,...

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Bibliographic Details
Main Author:	Sharjeel, Syed Muhammad
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/24519/

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