Consumer Perception towards Brand Slogans:An investigative study towards Consumer Perception in the Malaysian Automobile Industry
This dissertation focuses on the concerned attribute of brand which would be the primary investigative entity of this dissertation; brand expression/ brand message/ brand tagline/brand slogan. Brand slogans are exploited as a marketing tool to facilitate message diffusion among the consumer market,...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/24519/ |