A Study on Consumer Value Towards Service Brands in Malaysia

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A Study on Consumer Value Towards Service Brands in Malaysia

The past decade has remarkably proved that the world is approaching from an industrially driven economy to a people driven economy. There was an age when machines were used to be kept in the centre of decision making. But now it is the consumers who direct what decision has to be made. (Gobe, 2001)....

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Bibliographic Details
Main Author:	Das, Sanjeeta
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24516/

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