A Study on Consumer Value Towards Service Brands in Malaysia
The past decade has remarkably proved that the world is approaching from an industrially driven economy to a people driven economy. There was an age when machines were used to be kept in the centre of decision making. But now it is the consumers who direct what decision has to be made. (Gobe, 2001)....
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/24516/ |