Organizational Buyer Behaviour in the International Paper Industry

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Organizational Buyer Behaviour in the International Paper Industry

The aim of this research is to distinguish differences in purchase criteria between companies in the international paper industry and to examine and understand the characteristics of an intensive capital purchasing organizational buying centre in this industry. The study was undertaken on behalf of...

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Bibliographic Details
Main Author:	Somani, Rajiv
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/24508/

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